Wong Dog Food, a dog food manufacterer in Peru, has created an orgininal ambient campaign. The objective of Wong Dog was to present a new line of dog food with full Vitamins. To emphasize the vitamin part, they searched a place where a lot of dog owners were walking. In a busy park they than let some dogs walk around with on their leash, a arm hanging…
This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!
Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.
Movistar is a major mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. They’re also active in Peru, and that is where Young & Rubicam made his this beautiful ad..
Posted by Sander Janssen on January 26, 2010 1 comment
The piranha is one of the most aggressive fishes on the planet, they have really sharp teeth and are always hungry for meat. In this ambient Interbank has placed fish tanks in the main banking zones in Lima, in these tanks there is a big pile of money. The money is just for the grabbing, except it is guarded by several piranhas. Nobody dared to touch it. The slogan for the campaign was: your money is safe with Interbank.
I’m sure in Europe this campaign wouldn’t work because nobody knows what piranhas look like, so people would stick their hands in the aquarium immediately. Another concern with this campaign is the possible analogy between bankers and piranhas, that can’t be good!
Company: Interbank Agency: JWT, Lima Country: Peru
Posted by Rindert Dalstra on May 23, 2009 1 comment
Some times simple ideas are genius. Just slice an apple in the shape of the Oprah House in Sydney and American Airlines can promote their flights from and to New York.
Peru
Thailand
