PanamaTribu DDB, Panama was briefed to make a social strategy for Peugeot. They did not only make a Facebook,Twitter and Foursquare page, they also went on Pinterest, the best growing social platform of 2012..
FranceFor those who have 7 minutes, check out this Youtube video made to promote the Peugeot 208. Not a new idea, but we must admit that the story is quite cool and funny. You have to help out this (naked) guy out of awkward situations.
BrazilTo launch the Peugeot 207 Quicksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it on the board.
BrazilA real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.
FranceCity cars, station wagons, convertibles, vans, bikes, scooters and so on can be rented by the new rental service of Peugeot called Mu. They made people aware of this new service by a flashmob. Tagline: “Peugeot Mu, Join the muve”.
The NetherlandsThis ad was made for a Dutch Peugeot dealership called ‘Van Zwienen’. You see a man buying a car and then driving it through a golf court where it gets completely demolished by golf balls. The reason why he uses this brand new Peugeot for this is found in the slogan: ‘A new Peugeot is nowhere cheaper’.
FranceThe new television spot to celebrate the 200th anniversary of Peugeot is really good. This amazing production took 7 days of filming in HD, they did this in a big hangar in Mons (Belgium). The message for the new campaign goes as following: Combine worlds. Mix ideas. Blend technologies.
The animation delivers the message in a great way.