Creative Criminals

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Clavin: Erection blister packaging

Posted by Sander Janssen - Category: Ambient

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Can there be a more direct approach to promote an erectile dysfunction remedy? A pill standing in the upright position is really obvious. The whole idea looks a bit fake to us, but we’ve been told it was really made and distributed as samples.


Band-Aid: Hulk

Posted by Sander Janssen - Category: Print
  • Company: Baind-Aid
  • Agency: JWT, Dubai
  • Country: United Arab Emirates United Arab Emirates

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This is one from the archives, released in 2010. Band-Aid adhesive bandages are made out of flexible fabric. This means they are able to stretch. This is illustrated to the extreme by a Band-Aid around the finger of The Hulk, implying it was already there before Dr. Robert Bruce Banner changed into the monstrous Hulk.


Preparation H: Haemorrhoids

Posted by Sander Janssen - Category: Print
  • Company: Preparation H
  • Agency: AbbaSez
  • Country: USA USA

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Preparation H is a brand of ointment that is used in the treatment of haemorrhoids. The pages of this magazine represent the cheeks of someone’s behind and the red blush is left to your own imagination. The concept is an obvious copy of this example for Wonderbra. But it will probably turn a smile on your face.


Bayer: Aspirin & Cafiaspirin

Posted by Rindert Dalstra - Category: Print

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Bayer’s medicine Asprin can help you deal with your Ex Wife, your Boss and your Teenage Daughter but there are things in life that give you even greater headaches such as your Ex Wife Lawyer, your Boss’s Jokes and your teenage daughter’s boyfriend. Lucky now you can use Cafiaspirin. Tagline that goes along is: “If it gets stronger, we get stronger”.



Bayer: LED Building

Posted by Rindert Dalstra - Category: Ambient
  • Company: Bayer
  • Agency: Unkown
  • Country: Germany Germany

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At the river Rhine, the building of the former Bayer headquarters in Leverkusen, Germany, was altered into a giant billboard with more than 5 million LED lights covering a total of 17,500 square meters (188,000 square feet).

The results of all these LED lights is an amazing light show. For those of you who do not believe that this project is real, they made a making of movie of the project (See after the jump). Unfortunately if you do not speak German, it will be hard to understand.

I’m totally owning Sander his post earlier this day, where there is only one tiny post-it light =)

Bayer AG, third largest pharmaceutical company in the world, is well-known for its original brand of aspirin.