Creative Criminals

Pilot, the Japanese pen manufacturer based in Tokyopromoted its new pen ‘Frixion’ by making this following animation spot. The idea behind it lays in the evolution of mankind.
“Millions of years ago we have been created as a simple black point, evolved over fish, reptilian and other species into modern men. But nowadays, advanced technologies make us loose our way. We only sit around looking in a digital screen, getting fat and useless.”

This is the second ad for Pilot pens we are posting in a couple of days, and again it’s simply genius. Because the pen is water resistant the mother could write this message on the plate before pouring the soup.

This is a great campaign that proves advertisers can keep on being original. Just when you think there are no more possibilities for advertisers to promote a simple pen Grey Barcelona came up with this idea. The pen can write so small you can draw detailed tattoos on little Lego figures.