Creative Criminals

This is a great direct mailing for a wine estate. They managed to use wine as ink in a pen, potential clients could use it to fill in order forms.

To promote an online newsportal, one of the biggest radio databases of Poland, the revolutionary 3D printing technique was used. With these 3D printers they’ve managed to make sound touchable. Soundwaves were converted into little pieces of art which people could actually touch and feel.

Ikea created this simple ad with the tagline: 1. Unpack 2. Change Bulb 3. Repeat in 20 Years.

Funny stunt from Durex, Poland. When a stewardess is doing the safety prescriptions on board of an airplane, she suddenly takes a condom and start showing people how to use it. Everybody is shocked untill the intercom wishes them a safe flight from Durex.

The only way blind people can enjoy paintings is through audio description. In Poland many museums do not offer this, that’s why this campaign was created.

Timetable at Warsaw Central Station. It shows waiting time in hamburgers, cokes and fries you manage to eat at McDonald’s before your train leaves. It reckons delays and McDonald’s opening hours. Thank you Mateusz Ksiazek for the tip.

People not only go to festivals for the music, but also to meet new people. Although that’s sometimes harder as you think. That is why Heineken used personalized QR codes which people could stick on themselves. A perfect Ice Breaker! “You want to see my QR?”

This campaign for The Polish Federation of Cancer Survivors won a bronze Lion at the 2011 Cannes advertising festival. Women should not only check their breasts for lumps but they should also get a mammogram at a hospital because sometimes: “What a person can miss the machine will find.” They took this slogan literally and shocked several women when they left clothing stores. A security tag that made the alarm go off was placed into their shopping bags. A cool way to gain women’s attention to the cause, but will they hold on to the tag? Because the next store they will enter the alarm will probably be triggered again.

Bacardi has a bat as its logo and the rum is known for the mojito cocktail. For this print advertisement they used a cool water effect to create the logo, which splashes out of the glass.

Aung San Suu Kyi has been under house arrest in Myanmar (Burma) for 14 out of the last 20 years since a military coup overruled the results of democratic elections. This optical puzzle was produced for Amnesty International by advertising agency Leo Burnett Warsaw with the tagline: “Looking through bars hurts.”