Creative Criminals


Polar Beer: The $100,000 Team Challenge

Posted by Rindert Dalstra - Category: Online
  • Company: Polar Beer
  • Agency: AlmapBBDO
  • Country: Brazil Brazil

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This campaign made for Polar Beer is by the ad agency AlmapBBDO, Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams, arch rivals “Internacional” and “Grêmio”, so what would a beer brand do?