Posted by Bert Callens on August 23, 2010 2 comments
Black Milk Media, transformed a geyser in Portugal into a giant bottle of Schweppes. The illusion of Schweppes is the beginning of a series of initiatives from Schweppes to promote its refreshing soft drink. The bottle wheighs over 500 ponds and is built out of iron, fiberglass and vinyl. It took 10 hours before the bottle was placed.
In Belgium the idea unfortunately has done before..
Posted by Bert Callens on August 11, 2010 2 comments
Sagres is the main sponsor of the Portugese Liga, the First Division football league. To reinforce Sagres as a beer brand and to increase the attendance at matchdays, they made the wildest dream of a football supporter coming true.. They built up a whole system where they’d give thousands of people the chance to play their own match in the stadium of the first division teams. Check out the video to see how Sagres became the nr1 brand in beer in Portugal by this campaign..
Posted by Sander Janssen on June 14, 2010 1 comment
To promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica), Young & Rubicam Portugal thought of this remarkable stunt. During a game they’ve sent a streaker out on the field, followed by several policemen. When they caught the streaker they didn’t pin him down, but they actually lifted him up in the air and started celebrating. Obviously they were all actors. At the same time a message was passed through the stadiums speakers. This way they could reach out to thousands of fans in just a couple of seconds.
Company: Caixa Geral de Depósitos Agency: Y&R, Lisbon Country: Portugal
Posted by Sander Janssen on June 10, 2010 1 comment
In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. They’ve organized ‘the Marathon for water’. They’ve asked a woman from Giuné-Bissau to participate in the most important marathon of Portugal. With this they wanted to create awareness for the problem. The initiative gathered a lot of money, so they could create some artificial water wells so the women of Guiné-Buissau have to walk less to reach water.
This flag campaign was made for Grande Reportagem Magazine. The idea is to bring across concept that the magazine offers profound journalism about topics of real importance to the world of today.
The colours of the 7 different flags provide some shocking facts about the country. All the data was checked with the United Nations and Amnesty International, as well as other national institutions.
The following flags are displayed: Brazil, Somalia, Colombia, China, Burkina Faso, Angola, USA. Also view the flag of the European Union.
Company: Grande Reportagem Agency: FCB, Lisbon Country: Portugal
WWF, the international non-governmental organization made this rare poster for the Copenhagen Summit in December 2009. During that summit the world leaders met to discuss Climate Change. WWF launched an intitiative called Vote Earth! to mobilize people to vote and put pressure on the world leaders to make the right decisions. They’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.
Posted by Rindert Dalstra on January 17, 2010 No comments yet
This is a combined campaign from two Portuguese animal rights organisations: Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA). They want to raise awareness of the plight of circus animals by painting sad clown faces on the animals.
Company: LDPA Agency: Partners Lisboa Country: Portugal
This blog exists for less than 4 months and we have already posted 47 different ads made for the non-profit sector. It is good to know that advertising agencies are doing their best to make these ads as good as possible. It is not the first time we have showed you a campaign for Amnesty International, and again it is a cool one!
Company: Amnesty International Agency: TBWA, Lisbon Country: Portugal
Red Cross Portugal (Cruz Vermelha) opened up a temporary store in 2008 before Christmas. The store sold ‘hope‘, the product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas. They opened the shop in the most popular shopping mall in Lisbon, where the fund raising begun.
The news spread fast and all over the world. Hope was a popular product bought by many people..
The campaign, by Leo Burnett, Lisbon won six awards at Cannes Lions including a Gold Direct Lion.
Portugal
