Creative Criminals

Great idea from Huggies, Portugal. They made a device you put on your babies diaper and when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.

Is Windows 8 really that simple? Find out the answer in a surprisingly simple stunt that took place in December 7th, in a Fnac store in Lisbon. The moment speaks for itself.

Lisbon’s City Hall knows that a rich and cultural city embraces street art as one of its components. Lisbon has one of the major street art collections in the world, alongside a rich and historical heritage. And because its citizens doesn’t look at street art as art, several stunts were made to bring urban art closer to everyone, to inform everyone about the importance of graffitis in a modern society.

There’s an interesting approach to this print campaign. It depicts all kinds of sound waves each representing a different animal in the zoo. The last sound wave is something special though.

Fred is a creative at the ad agency Leo Burnett, Iberia. He always wanted to have a tattoo, but he couldn’t decide on what to put on it. That is why he has chosen to tattoo a QR-code where he could change the content whenever he wanted. Now the agency challenges advertisers to be the first to advertise on fred’s arm, with a 30 day lasting tattoo. The auction starts at 1 euro!

For the launch of its first 2 SIM card smartphone, Samsung did something unprecedented: a mapped projection on an human face. This video uses exclusively the video mapping technique to build several characters on an human face. The images were projected directly over an actor, as in a canvas.

In order to promote a horror festival in Portugal this print advertisement was made. Jornal de Noticias who made the print is an official sponsor of the 31st OPorto International Film Festival.

The Santa Casa da Misericórdia (Holy House of Mercy) is a Portuguese charity founded in Lisbon in 1498 by the Queen Leonor of Portugal. This print advertisement was made by advertising agency HDG Azores with the following tagline: We have liked helping Terceira island for the past 500 years.

Millenium is one of the biggest banks in Portugal. Not only do they believe in their bank but also in their country, and that is why they let Portugal know that they want to fight for Portugal. The one and only man in Portugal that is capable of bringing this message to the crowd is Jose Mourinho, coach of the Spanish football club Real Madrid and one of the best football coaches worldwide (altough he claims he is the best).
Spicy detail; the bank paid him €1.000.000 for this commercial, while they are in debt with all other European countries..

“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.