With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone.
Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention.
The new Post-it Super sticky note has a greater adhesive force than the traditional Post-it notes. To demonstrate how sticky they really are they have created a direct mailing. They wrote the address on a Super Sticky instead of on the envelope itself. This is the best proof of the quality of these Post-it’s, because when you mail a letter it goes through a lot of stuff before it reaches it’s recipient. Besides being a mailing, it was also a quality test, because 99% of the letters arrived they could say the quality was more than sufficient. Above the picture of the envelope you can read the letter they’ve sent to potential customers.