Creative Criminals

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Amnesty International: Stones for Sakineh

Posted by Bert Callens - Category: Online

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According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning Euro RSCG created a facebook application where people create a portrait of Sakineh from an artistic mosaic of stone. People select their own stones, sign a petition against stoning and let their unique messages against this cruel punishment join others from around the world.


Budweiser Budvar: Czech Girls

Posted by Rindert Dalstra - Category: Print

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The original Budweiser Beer , was founded in 1785 in Budweis, Czech Republic. The company began exporting to the US in 1871. In the U.S., Anheuser-Busch started using the Budweiser brand in 1876 and registered it two years later.

To promote the Czech non alcoholic beer, they great the following print advertisements with this tagline: “When the average Czech girl looks like this, who the hell needs alcohol. Budweiser Budvar non-alcoholic.”



Rajec: Forzen Art

Posted by Bert Callens - Category: Outdoor

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A couple of months ago, when it was still freezing in Czech Republic, Leagas Delaney and Rajec, a water brand, came up with a brilliant low-cost idea to promote the water. Several artworks, drawn by frost with the use of Rajec water, were created at some of the most frequented places downtown in Prague.


Skoda: Curriculum Vitae

Posted by Bert Callens - Category: TV & Cinema Film

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Created for use by Skoda’s human resource department, the film is an engaging demonstration of Skoda’s commitment to its people. The opening shot of an applicant preparing his CV sets the scene and uses its CV to construct and animate a paper world..


Stella Artois: Respect

Posted by Rindert Dalstra - Category: TV & Cinema Film

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The extended version spot titled “Respect” was shot in the historic city of Prague and features a gallant young man using every article of clothing at his disposal to impress the girl. The stylish strip teasing spot ends however with the gentlemen giving the ultimate mark of ‘respect’ to the pint of Stella.


T-Mobile: Angry Birds in real life

Posted by Bert Callens - Category: Outdoor
  • Company: T-Mobile
  • Agency: Unknown
  • Country: Czech Republic Czech Republic

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Ever wondered how Angry Birds would look in real life? Well T-Mobile (Czech Republic), constructed a level where people could aim their birds on an iPhone and crash them in a real-life scene! Great outdoor stunt by T-Mobile!


Lide.cz: Klara

Posted by Bert Callens - Category: TV & Cinema Film

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Lide.cz as a popular dating site bringing people together. But because men view women more and more as a sex object, the site decided to make this commercial. It’s about a sex doll, killing herself after a turbulent relationship..
UPDATE: Coïncidence or not, check out the video after the jump. Same story been told, but with a completely different ending..




O2: Back to Basics

Posted by Bert Callens - Category: TV & Cinema Film

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This commercial goes back to basic. In the spot you see everybody working on- and doing every-day-life stuff. However, they strangely use premature instruments. The idea behind it is that after a while you stop realizing how everything in this high-tech world works, you just use it. The commercial shows laptops and cell phones doing high-tech-stuff but with old-school instruments..