Creative Criminals

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.

Gesellschaft für bedrohte Völker is a an international NGO and human rights organization based in Göttingen, Germany. It seeks to create awareness of and protect minority peoples around the world who are threatened by oppressive governments.