Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.
Argentinian web-based virtual community, Taringa created a thought provoking print ad campaign that relates the sites mandate to not allow any publications of explicit material. Ad agency DDB, Buenos Aires produced the two aptly titled print ads ‘Wet Pussy’ and ‘Black Cock’ with the clever copy stating “Let kids stay kids. Use parental control’.
These posters were produced for the inauguration of the First Floor Under. The publisher’s digital TBWA in Italy. The first show was about music piracy and the exhibition was composed of the six pictures shown in a poster from a video installation and performance in stop motion.
View all 6 posters and video after the break.
1. Bob Marley