Creative Criminals

“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.

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‘There’s a time in life, where the last shall not be the first‘.. With this filosophical scentence this commercial for Claro, a mobile operator, starts. In the video you see a boy running. Not so special you’d think, but when he finishes he feels like a complete other person..