Dubai is one of the seven emirates of the United Arab Emirates. The emirate’s main revenues are from tourism, property, and financial services. That is why they are into City Marketing and are doing everything to attract tourists. Sander recently posted an outdoor-campaign to promote it, and now Saatchi & Saatchi made an impressive follow-up.
Saatchi & Saatchi wrote messages on abandoned cars in Dubai, it seemed like people just left their cars in the street and started to use the subway instead.
Posted by Sander Janssen on February 23, 2010 No comments yet
We’ve seen the visual of a piano keyboard passing along a couple of times, but yet again they managed to use it in a different and original way. In this case the piano makes more sense because they’ve linked it to a jazz festival. The slogan says: The best way to the Jazz Festival is on public transport.
Posted by Rindert Dalstra on December 26, 2009 No comments yet
Västtrafik is Sweden largest public transportation provider in the western district. Their goal is to make public transport easier to use for people who always commute by car.
To achieve this they focused on the web-based travel planner and developed a widget as well as made it work with cellphones including iPhones. The travel planner was also showcased as a real-time outdoor ad unit at a metro stop, allowing pedestrians to plan their journey on the spot.
Click on the picture to have a better view. Or view the demo.
Posted by Sander Janssen on November 13, 2009 No comments yet
This is an older ad for the Madrid Metro, directed by animation and special effects expert Gabe Ibañez of Miami-based production company Peliculas Ponder. Why would you drive a car in the city if you had an easier way of transportation?
Posted by Sander Janssen on November 8, 2009 No comments yet
Belgian public transportation company ‘De Lijn’ has launched a large scale guerilla campaign. In all big cities they attached passe-partouts on existing event posters. With them goes the text: whatever you are planning tonight, also plan your transport. There is also an interactive part to this campaign. Organisers of events can promote their event on real buses of De Lijn. They just have to upload their poster on this website.
The Belgian public bus transport company “De Lijn” proves it’s better to travel in groups. These great animation films were created by Duval-Guillaume Antwerp, they show the way to do it using some cute animals.
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