Creative Criminals

What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.

What the hell is Virgin Atlantic thinking about themselves? The company is ran by superheroes? But besides that the commercial is pretty cool. Some great shots and good stories made it worth sharing.

This commercial was chosen by AdWeek as one of the ten most beautiful commercials of 2012 and it definitely deserved it’s spot. We were surprised we didn’t feature it on our website before. So today we are making it up to you. Enjoy!

Midttrafik is a danish bus company who just launched their new commercial. Busses and public transportation is not always very cool and sexy, but this commercials tried to change that dull image.
We think it worked.

If you click on the image below you can see a very cool short movie for the Danish public transportation company Movia. The video can be cut into short commercials as well. On first sight the video doesn’t seem very special but when you roll over the video with your mouse you can see an alternate version. The normal version you see is what happens in these peoples minds, but when you move your mouse on the screen a sphere will appear and show you what is happening in reality.

Remember this campaign from the Flemish public transportation company De Lijn? Well now after two years they are coming with a sequel to it, this time ants are working together to conquer an anteater.

SL is the public transport company of Stockholm; they are launching an access-card (the equivalent of the London Oyster card). But SL was still looking for a design for this card. With this campaign they are encouraging young designers to participate in the design-contest. Miniature canvasses (exactly the size of an access-card) were sent out to 100 design students, they got 183 submissions from design students! In total 8970 designs were submitted for this contest.
As requested: click here for the official website where you can vote on the designs.

Indian Railways presents their first television commercial, it’s debuting during the Commonwealth Games opening ceremony. The video shows a human train of men running through the streets of Kolkata. The concept itself isn’t that special, but there are some amazing shots in this movie. And off course the little Bollywood touch to it makes it even better.

Now this is something really cool! Voyages-SNCF, the online booking service of the French railroads, launched a series of six internet films which show how they welcomed and said goodbye to 6 customers. With the slogan “Further than you imagined”, they created unique situations for these 6 persons. On this Youtube channel you can see the entire series.

Dubai is one of the seven emirates of the United Arab Emirates. The emirate’s main revenues are from tourism, property, and financial services. That is why they are into City Marketing and are doing everything to attract tourists. Sander recently posted an outdoor-campaign to promote it, and now Saatchi & Saatchi made an impressive follow-up.