Posted by Bert Callens on August 7, 2010 1 comment
Renault is launching a new campaign for the Megane – The Megane Experiment. A Frenchman travels to Gisburn, a small village in Northern England, to find out whether ‘a car can change a town’. What follows is a remarkable documentary of the Frenchman, bringing ‘Joie de Vivre’ (meaning ‘Joy of Life’) into the lives of the inhabitants of Gisburn.
Although it ridiculizes the Brits, by showing their bitterness and their asocial nature, in the end, every inhabitants is filled with Joy. The documentary takes about 11 minutes but is fun to see and has this French way of humor.. You can find the documentary after the jump! Definetely a Must See!
This is a remarkable promo-film for Coca-Cola’s Burn energy drink. We know not everybody loves skateboarders, and sometimes you want to get rid off them, forever, but Coca-Cola exagerates a bit in this one by setting some skateboarders on fire..
Nice movie though!
Company: Coca-Cola Agency: Publicis Mojo Country: Australia
Dumocalcin is a practical chewable calcium supplement, but a product with low brand awereness. The company dramatized the effect of Dumocalcin by transforming pilars of bridges into bones. Unfortunately it has been done before.
Posted by Sander Janssen on June 16, 2010 1 comment
The new Post-it Super sticky note has a greater adhesive force than the traditional Post-it notes. To demonstrate how sticky they really are they have created a direct mailing. They wrote the address on a Super Sticky instead of on the envelope itself. This is the best proof of the quality of these Post-it’s, because when you mail a letter it goes through a lot of stuff before it reaches it’s recipient. Besides being a mailing, it was also a quality test, because 99% of the letters arrived they could say the quality was more than sufficient. Above the picture of the envelope you can read the letter they’ve sent to potential customers.
The Sunshine Coast Stingrays are an Australian rugby union club, based on the Sunshine Coast, Queensland. VW, one of its sponsors made this creative advertisement with the following tagline: “We’re proud to support the Sunshine Coast Stingrays.” Have a look at the shoelaces and the logo of Volkswagen.
Posted by Rindert Dalstra on January 4, 2010 No comments yet
This print advertisement was made for Nestea. This visual shows that the straws shaped as a face wants to drink the ice tea. Somehow the face has a close resemblance to the mask of the puppet of the movie Saw.
Slogan translation: You are what you drink.
Company: Nestea Agency: Publicis Country: Venezuela
Posted by Rindert Dalstra on December 17, 2009 1 comment
HP uses a creative way to advertise their advanced photo paper. They made people second guess whether they were looking at a fake background or an actual scene. In reality, the only fake thing was the hole printed on HP paper
Posted by Sander Janssen on December 12, 2009 No comments yet
I always liked the ads made for non-profit organisations. The main advantage for them is that they can be really shocking without having to worry about the image of the company. This commercial for Amnesty International is shocking again. It gets a bit boring after a while, maybe they should have shortened it a little. But still it delivers the message great, and that’s what they want in the end. Off course you only want to see this ad once, after that it lost it’s catch.
Posted by Rindert Dalstra on December 8, 2009 1 comment
In 89 countries walking on a mine is still a routine. Ketchup sachets were used to demonstrate the horrific nature of the invisible weapons. As you tear open the sachet you also rip through the child’s leg and the ketchup inside will pour out like blood.
Company: CALM Agency: Publicis Mojo Country: New Zealand
United Kingdom
Australia
Indonesia
Belgium
Venezuela
Malaysia
Slovenia
Germany
New Zealand
