Creative Criminals » Publicis

Coca-Cola: Burn! (literally)

Bert Callens — Sat, 24 Jul 2010 13:44:00 +0000

This is a remarkable promo-film for Coca-Cola’s Burn energy drink. We know not everybody loves skateboarders, and sometimes you want to get rid off them, forever, but Coca-Cola exagerates a bit in this one by setting some skateboarders on fire..
Nice movie though!

Company: Coca-Cola
Agency: Publicis Mojo
Country: Australia

Dumocalcin: Strong Bones

Bert Callens — Thu, 08 Jul 2010 12:41:01 +0000

Dumocalcin is a practical chewable calcium supplement, but a product with low brand awereness. The company dramatized the effect of Dumocalcin by transforming pilars of bridges into bones. Unfortunately it has been done before.

Company: Dumocalcin
Agency: Publicis, Jakarta
Country: Indonesia

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Post-it: Super sticky note

Sander Janssen — Wed, 16 Jun 2010 11:43:59 +0000

The new Post-it Super sticky note has a greater adhesive force than the traditional Post-it notes. To demonstrate how sticky they really are they have created a direct mailing. They wrote the address on a Super Sticky instead of on the envelope itself. This is the best proof of the quality of these Post-it’s, because when you mail a letter it goes through a lot of stuff before it reaches it’s recipient. Besides being a mailing, it was also a quality test, because 99% of the letters arrived they could say the quality was more than sufficient. Above the picture of the envelope you can read the letter they’ve sent to potential customers.

Company: Post-it
Agency: Publicis, Brussels
Country: Belgium

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VW: Shoelaces

Rindert Dalstra — Thu, 15 Apr 2010 07:03:39 +0000

The Sunshine Coast Stingrays are an Australian rugby union club, based on the Sunshine Coast, Queensland. VW, one of its sponsors made this creative advertisement with the following tagline: “We’re proud to support the Sunshine Coast Stingrays.” Have a look at the shoelaces and the logo of Volkswagen.

Company: VW
Agency: Publicis Mojo, Brisbane
Country: Australia

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Nestea: Face

Rindert Dalstra — Mon, 04 Jan 2010 11:00:21 +0000

This print advertisement was made for Nestea. This visual shows that the straws shaped as a face wants to drink the ice tea. Somehow the face has a close resemblance to the mask of the puppet of the movie Saw.

Slogan translation: You are what you drink.

Company: Nestea
Agency: Publicis
Country: Venezuela

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HP: holes in the wall

Rindert Dalstra — Thu, 17 Dec 2009 22:36:50 +0000

HP uses a creative way to advertise their advanced photo paper. They made people second guess whether they were looking at a fake background or an actual scene. In reality, the only fake thing was the hole printed on HP paper

Company: HP
Agency: Publicis
Country: Malaysia

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Amnesty International: Credits

Sander Janssen — Sat, 12 Dec 2009 21:39:38 +0000

I always liked the ads made for non-profit organisations. The main advantage for them is that they can be really shocking without having to worry about the image of the company. This commercial for Amnesty International is shocking again. It gets a bit boring after a while, maybe they should have shortened it a little. But still it delivers the message great, and that’s what they want in the end. Off course you only want to see this ad once, after that it lost it’s catch.

Company: Amnesty International
Agency: Publicis, Ljubljana
Country: Slovenia

Rowenta: Strong Vacuum Cleaner

Bert Callens — Wed, 09 Dec 2009 16:36:44 +0000

This is an really cool print ad for Rowenta, an household goods company.
It shows two men hunting, and one cleaning.
No words needed..

Company: Rowenta
Agency: Publicis, Frankfurt
Country: Germany

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CALM: Landmines are still a problem

Rindert Dalstra — Tue, 08 Dec 2009 20:26:41 +0000

In 89 countries walking on a mine is still a routine. Ketchup sachets were used to demonstrate the horrific nature of the invisible weapons. As you tear open the sachet you also rip through the child’s leg and the ketchup inside will pour out like blood.

Company: CALM
Agency: Publicis Mojo
Country: New Zealand

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Stihl: Beduin

Sander Janssen — Mon, 30 Nov 2009 17:55:08 +0000

Andreas Stihl AG & Company is a manufacturer of chain saws and other handheld power equipment including trimmers and blowers. The company was founded in 1926 by Andreas Stihl, an important innovator in early chain saw production.

This is a funny ad for Stihl chainsaws, obviously there are no trees in the Sahara so should we feel sorry for the poor camel? I wonder what this Beduin is going to do with his new chainsaw. Slogan for this ad is: “€199 That gives you the desire to cut things up.”

We’ve already done 3 posts of Stihl on this blog, aparently I’m a fan… Here you can see the first and the second one.

Company: Stihl
Agency: Publicis Conseil Paris
Country: France

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