Creative Criminals

Fred is a creative at the ad agency Leo Burnett, Iberia. He always wanted to have a tattoo, but he couldn’t decide on what to put on it. That is why he has chosen to tattoo a QR-code where he could change the content whenever he wanted. Now the agency challenges advertisers to be the first to advertise on fred’s arm, with a 30 day lasting tattoo. The auction starts at 1 euro!

Winter was coming to an end, and the ice on the canals in Amsterdam was melting. So with that came an opportunity to remind people about climate change.The environmentally-friendly QR codes were place on Amsterdam’s canals and contained a link to WWF site which has info on the melting ice caps.

People not only go to festivals for the music, but also to meet new people. Although that’s sometimes harder as you think. That is why Heineken used personalized QR codes which people could stick on themselves. A perfect Ice Breaker! “You want to see my QR?”

Diesel introduced the Facebook like button into some of their stores. You can share a favourite pair of jeans by scanning a QR code and look at other outfits. Friends now know you are at a Diesel store and can comment instantly.