Creative Criminals

In order to generate excitement and attention for the new Mercedes-Benz A-Class before the market launch, Mercedes turned secret prototypes into advertising media. Instead of the usual camouflage pattern, the cars were fully plastered with QR-Codes and sent onto the streets. The pictures of the new appearance were spread by paparazzi and car fans throughout all channels.

Embeded in the QR-Code is an exciting App, which provoked the hunting instinct of all car fans. – On the streets, in the press and on the web. The prize: An exclusive trip to the world premiere of the new A-Class.

Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. We provided a much more effective way to give.

QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles.

Linking directly to a JustGiving page, we enabled the public to donate directly to Simon on the Streets: a homeless charity that supports men and women who are sleeping rough on our streets.