MexicoTo prove the loading capacity of the Volkswagen Crafter, the brand came up with this cool activation. They set up a giant QR code composed entirely of wooden crates. Once the QR Code was flashed, people saw a video showing that all the crates came out of the Crafter.
South KoreaEmart is a populair supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all. That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because it worked with the sun. People could then also order products which were delivered at home.
USAGuinness wanted to become more relevant by its target group and get talked about in bars. They created the Guinness QR cup and distributed them to bars. When the glass was filled with Guinness, it revealed a QR-code. People could then scan it, tweet it and share it with their friends..
IndiaTurquoise Cottage is a popular bar in New Dehli, India. To make clear that they do not just support fun and drinking, but also responsible driving, they changed their entrance stamp into a buddy QR-stamp, which helped people through the night..