Creative Criminals

Well, this is not a real commercial but a teaser for a film. But it’s definitely a form of promotion as well. And for all of you who love skiing and snowboarding it is certainly one you shouldn’t miss. Probably everybody feels like going on a winter holiday after watching this.

To launch the Peugeot 207 Quicksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it on the board.