Creative Criminals

How to re-launch Climacool with 14-19 year olds in France, when studies show that French teens don’t like running? Adidas found a cool way to do so. Each time a teen tries on Climacool shoes anywhere in France, he has a chance of being selected for a mission and experiencing an extraordinary race in his city.

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

Kia has new Rear Back Cameras and wanted to show people that their system is the best.. To demonstrate this they held a race, but backwards..

For those who don’t know Swedish House Mafia, it is a popular house band in Europe. So popular that Absolut wanted to work with them. Result: this great sci-fi videoclip..

Nissan is preparing a reality show airing in the united States on the 20th of September. They want to test whether Gran Turismo gamers, re good enough for real track racing. To find out, Nissan has brought America’s fastest 16 out of nearly 54,000 Gran Turismo 5 gamers who participated in a National tournament and thrown them into a competition for a shot at becoming a motorsports professional. These 16 men, compete with each other to then become one of the Nissan race-team.

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Here’s a nice optical illusion created by Newcastle Brown Ale. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale. When people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.