Creative Criminals

JWT Brazil designed this Rock Clock alarm clock application for 91 Rock radio station. It’s not simply an alarm clock, every time you snooze you get a heavier rock song. This fits perfectly for a rock music radio station.

Remember this spot Bert posted last week? Well this is the second commercial from the rather confusing campaign for the Belgian radio station Studio Brussels. This spot was just finished today, hope you find it amusing.

This is one from our home ground. Mortierbrigade, one of the leading agencies in Belgium created this rather dared commercial for Studio Brussel, a radio station for youngster in Belgium.
Warning: Not safe for work!

These print ads for Classic Rock are implying that these 3 artists didn’t die. They keep on living through their music. For the people who don’t know them: Jimi Hendrix was an American guitarist, singer and songwriter. He is often considered to be the greatest electric guitarist in the history of rock music. Michael Hutchence was an Australian singer-songwriter, most famous for his work with rock band INXS. Bon Scott was a Scottish-born Australian rock musician, best known for being the lead singer and lyricist of Australian hard rock band AC/DC from 1974 until his death in 1980.

Every year ‘Studio Brussel’ the best radio station of Belgium is organizing the album top 100. It’s a selection of the 100 best albums ever released. To promote the radio show they have released this cool print ad. Probably some people wont get it, but it’s a reference to the famous album Nevermind by the grunge band Nirvana. This album got 2nd place 2 years in a row. The jar implies they are storing the album for an entire year.
After the jump you can see the top 10 result of this album top 100.

These print advertisements made for radio station RAM FM is made out of only travel stamps. In the ads you will recognize Bob Marley, Elton John, The Beatles and Kylie Minogue. Catchy tagline that goes along is: Music has no boundaries.

A really cool television spot for Israel Radio, they are using television as a medium to promote a radio station. This spot makes people think about what they hear and see.
‘What you hear has much more impact, perk up your ears, radio advertising works.’

University: Israel Radio
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Country: Israel

AM 640 is a sports radio station, it’s situated in Toronto (the biggest city of Canada). Toronto is also the city of the famous Toronto Maple Leafs, one of the best hockey teams in Canada. To promote the radio station Saatchi&Saatchi placed posters in the mensroom at the Air Canada Centre, the home of the Toronto Maple Leafs. The poster has a motion detector, and when someone walks up to the urinal it plays an audio tape. I bet this is pretty funny when you go and have a leak. But what if you have to go 5 times in one night? It wont be that funny anymore…

There are some beautiful shots in this commercial. I hope other agencies take this one as an example of how it should be done.

Confuse and conquer, is the motto of Belgiums advertising agency ‘Mortierbrigade’, and they sure as hell did it in this TV commercial. It fits perfectly in the style of the controversial radio station ‘Studio Brussel’, and offcourse Mortierbrigade is the best advertising agency to support this image.