Creative Criminals

Ray Ban Bright Light is a funny mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses.

SLIM’s young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Ban’s newest campaign with a style that sets them apart. With seven short films hitting the web this week, these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling..
Update: Check out all of the short videos after the jump.

Ray Ban is known for their crazy ideas. The following spot is called ‘Photocopy Romance’ and feautures a young couple falling in love..
Click here to see the making of!

Since Ray Ban started the “Never Hide” campaign in 2007, it’s been nothing but non-stop creative advertisements. We came across these nine prints. They commissioned a small batch of the world’s most talented poster artists to create hand-printed, individually numbered posters inspired by the glasses, making the advertising as rare as the glasses themselves.

Maybe some of you already viewed the video circulating on the internet of the guy that tattooed Sunglasses on his face. For those who don’t, Creative Criminals posted it for you..
In the beginning it was unclear whether it was a fake or a real video. After some research of Creative Criminals we can assure you it was made by their agency Cutwater.
Nice idea, the video today is viewed over 1.3 million times!

Cutwater made another great viral/commercial for Ray-Ban, I love the style of all the commercials they did for Ray-Ban in the last couple of months. With this one again: great work.

Ray-Ban sunglasses launched a new line of sunglasses, first of all promoting it in a really cool viral campaign, and now they also made an official television commercial. By only using some colours they still create a strong ad!