Creative Criminals

Street Advertising Services created the UK’s largest ever grass advert on a rugby pitch in Wimbledon for a PR stunt for Gillette. Recreating Roger Federers face with the use of robotic technology and industrial paint spraying techniques. SAS then covered Rogers face with 1000 litres of shaving foam before shaving it off with a lawn mower.

This creative print advertisement was created for Schick, is a brand of safety razors by Wilkinson. As you can see the razors are so sharp it even shaves the tiger’s fur off the tattoo of the woman her leg. Tagline that goes along is: “the power of 4″.

Here’s a new Gillette video that has been making the rounds. It shows Roger Federer, professional tennis player and face of Gilette, performing a trick, which most tennis players would probably fale at.. He knocks a bottle of a guy’s head from a distance during a commercial shoot.
Fake or Real? It’s up to you to decide..

The second campaign for today is this billboard for BIC razors. It’s just impossible to dislike this idea. But probably it will be pretty labour intensive to keep the grass this short. Does anyone have an idea which agency did this?

To promote the new Wilkinson Quattro, Wilkinson made this ambient with eggs. It’s an older campaign (2007). They were associating the smooth aspect of eggshells with a clean shave. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.
Slogan for the campaign is: Every man deserves a smooth skin.

Last year at the Grand Slam tennis competition of Roland Garros, all Belgian tennis players were out in the first round. Luckily for them there was one Belgian fan that caught enough media attention to make up for the losses.

The man was willing to shave his hair and beard in the shape of a tennis ball. He was given tickets to all important tennis matches at Roland Garros in France. A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. Later on, Bert Callens (from Creative Criminals) followed him and with two, they attracted hundreds of peoples wanting to take pictures with them. DARE is a website from Wilkinson that encourages people to shave their hair and beard in extreme ways.

All major Belgian newspapers reported about this stunt. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.

Braun is a fixed value in the world of shaving since the 50’s,
This funny ad shows that even the most dangerous men like (in a really wierd way) the feeling of a smooth skin.

A great way to promote your razor is to show how smooth it is. Gillette Fusion did this by placing a gigant razor behind the machine that smoothens the ice at and ice hockey game which is apparently called a Zamboni.

This print campaign surely opened eyes of many people. It is a great sample of master photoshop, and at the same time really funny.
You can click on the two small images below to see the image in real size.

JWT (Paris) has also created the ‘Fights for Kisses‘-campaign for Wilkinson, where a baby gets ready to battle his father..
Great commercial!