Creative Criminals » Razors http://creativecriminals.com Creative Criminals Fri, 30 Jul 2010 20:07:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Bic: Razor billboard http://creativecriminals.com/billboard/bic-razor-billboard/ http://creativecriminals.com/billboard/bic-razor-billboard/#comments Fri, 11 Jun 2010 18:14:10 +0000 Sander Janssen http://creativecriminals.com/?p=10545 The second campaign for today is this billboard for BIC razors. It’s just impossible to dislike this idea. But probably it will be pretty labour intensive to keep the grass this short. Does anyone have an idea which agency did this?



Company: BIC
Agency: Unknown
Country: Unknown

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]]> http://creativecriminals.com/billboard/bic-razor-billboard/feed/ 0 Wilkinson: Eggs http://creativecriminals.com/ambient/wilkinson-eggs/ http://creativecriminals.com/ambient/wilkinson-eggs/#comments Tue, 09 Mar 2010 19:06:40 +0000 Sander Janssen http://creativecriminals.com/?p=8695
  • Wilkinson: Human tennis ball
    • ]]>     To promote the new Wilkinson Quattro, Wilkinson made this ambient with eggs. It’s an older campaign (2007). They were associating the smooth aspect of eggshells with a clean shave. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.
    Slogan for the campaign is: Every man deserves a smooth skin.



    Company: Wilkinson
    Agency: JWT, Brussels
    Country: Belgium Belgium

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    1. Wilkinson: Human tennis ball

    ]]>     http://creativecriminals.com/ambient/wilkinson-eggs/feed/ 0     Wilkinson: Human tennis ball http://creativecriminals.com/outdoor/human-tennis-ball-at-roland-garros/ http://creativecriminals.com/outdoor/human-tennis-ball-at-roland-garros/#comments Fri, 29 May 2009 10:02:45 +0000 Rindert Dalstra http://creativecriminals.com/?p=1721
  • Wilkinson: Eggs
    • ]]>     Last year at the Grand Slam tennis competition of Roland Garros, all Belgian tennis players were out in the first round. Luckily for them there was one Belgian fan that caught enough media attention to make up for the losses.

    The man was willing to shave his hair and beard in the shape of a tennis ball. He was given tickets to all important tennis matches at Roland Garros in France. A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. Later on, Bert Callens (from Creative Criminals) followed him and with two, they attracted hundreds of peoples wanting to take pictures with them. DARE is a website from Wilkinson that encourages people to shave their hair and beard in extreme ways.

    All major Belgian newspapers reported about this stunt. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.


    Company: Wilkinson
    Agency: mortierbrigade
    Country: Belgium Belgium

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    1. Wilkinson: Eggs

    ]]>     http://creativecriminals.com/outdoor/human-tennis-ball-at-roland-garros/feed/ 1     Braun: Irresistibly smooth http://creativecriminals.com/tvcinemafilm/irresistibly-smooth/ http://creativecriminals.com/tvcinemafilm/irresistibly-smooth/#comments Wed, 29 Apr 2009 15:17:39 +0000 Sander Janssen http://creativecriminals.com/?p=631
  • Gillette: Shave as smooth as ice
    • ]]>     Braun is a fixed value in the world of shaving since the 50’s,
    This funny ad shows that even the most dangerous men like (in a really wierd way) the feeling of a smooth skin.



    Company: Braun
    Agency: BBDO, Düsseldorf
    Country: Germany Germany

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    1. Gillette: Shave as smooth as ice

    ]]>     http://creativecriminals.com/tvcinemafilm/irresistibly-smooth/feed/ 0     Gillette: Shave as smooth as ice http://creativecriminals.com/ambient/shave-as-smooth-as-ice/ http://creativecriminals.com/ambient/shave-as-smooth-as-ice/#comments Thu, 23 Apr 2009 13:48:58 +0000 Rindert Dalstra http://creativecriminals.com/?p=512
  • Braun: Irresistibly smooth
    • ]]>     A great way to promote your razor is to show how smooth it is. Gillette Fusion did this by placing a gigant razor behind the machine that smoothens the ice at and ice hockey game which is apparently called a Zamboni.



    Company: Gillette
    Agency: BBDO New York, Proximity
    Country: Canada Canada

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    1. Braun: Irresistibly smooth

    ]]>     http://creativecriminals.com/ambient/shave-as-smooth-as-ice/feed/ 0     Schick: How to get a babyface http://creativecriminals.com/print/how-to-get-a-babyface/ http://creativecriminals.com/print/how-to-get-a-babyface/#comments Tue, 14 Apr 2009 10:57:00 +0000 Bert Callens http://creativecriminals.com/?p=282 This print campaign surely opened eyes of many people. It is a great sample of master photoshop, and at the same time really funny.
    You can click on the two small images below to see the image in real size.


    JWT (Paris) has also created the ‘Fights for Kisses‘-campaign for Wilkinson, where a baby gets ready to battle his father..
    Great commercial!

    Company: Schick
    Agency: JWT
    Country: Venezuela

    Venezuela

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