Creative Criminals

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs Wimpy’s took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Feltrinelli is an Italian publisher; they’ve set their slogan to “Reading means resisting”. With this beautiful illustration they visualise the slogan perfectly, when you are reading one of the Feltrinelli books you can resist all the ‘noise’ from the outside, you will only read and nothing else. The packs of money and the Dollar signs are a nice variation in the whole.