Creative Criminals

Visitors were astonished when visiting the Expo 2012 in South Korea. Hyundai put an artwork called the Hyper Matrix, which is made of 3 walls showing real life pixels. Especially the end is fascinating, when the logo of Hyundai appears.

The casefilm is just horrible to look at, but the idea of this campaign is simply genius. Now a days movies are being downloaded for free and most of them are downloaded illegally. Video rental store are the victims since they see their sales drop. Cine 24 Horas in Brazil came up with a nice low budget campaign to boost their sales again.