Creative Criminals


Climate Reality: It gets messy

Posted by Bert Callens - Category: TV & Cinema Film

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Climate change is not your fault for the car you drive, the lights you turn on, or the food you eat. The climate crisis is our problem. That’s why the Climate Reality Project is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. To promote their new campaign they made this cool video ‘The denial hits the fan..’


Ballantine’s: First animated tattoo ever

Posted by Bert Callens - Category: Fake or Real
  • Company: Ballantine’s
  • Agency: Work Club
  • Country: United Kingdom United Kingdom

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On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo. This viral is made for Ballantine’s, a whisky brand, agency unknown.


Volkswagen: Augmented Reality Advergame

Posted by Bert Callens - Category: Online

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Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augmented Reality Challenge. After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker.


Hot Wheels: For Real

Posted by Sander Janssen - Category: TV & Cinema Film

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The past few weeks Hot Wheels is on fire in the world of advertising. This spot proves again the coolness of the brand, connecting the imagination of a child with ‘reality’. The concept of a car doing donuts on a gigantic stool is pretty impressive.


Coca-Cola: Street art influence

Posted by Sander Janssen - Category: Billboard
  • Company: Coca-Cola
  • Artist: Monotremu
  • Country: Romania Romania

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Today we present you something completely different. When advertisers put out billboards there are also some risks involved with it. People can alter them, some call it vandalism others call it street art. The last few years this new art form popped out on streets all over the world. One of the most influencing artists in this world is without a doubt Banksy. The Londoner has been inspiring artists all over the world. In this example you can see how street art can influence outdoor advertising. An artist called Monotremu glued a message on this billboard resembling a warning on a cigarette package. The translation says: “Santa Claus Doesn’t Exist”. The message was probably removed after a couple of hours, but the pictures are timeless.


MTV: Teen Mom

Posted by Bert Callens - Category: Print

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MTV broadcasts a reality-show called ‘Teen Mom’, where girls are followed throughout their pregnancy and the education of their child. That bringing up a kid when you are still a kid is not always easy, proves this ad is some way..
Furthermore, the way the baby looks at the breast kind of makes you feel sorry for him, no?