Creative Criminals

Lee wanted to spread their eco-friendly image amongst its customers. Just using a recycled bag just doesn’t do the trick anymore, so they took it a step further. The ‘Never Wasted’ shopping bag can be reused in many different ways. You can turn the bag into a board game, a penholder, a condom-cover and so on. A really cool and interactive way to promote Lee’s image, and it’s positive when people recycle this bag because the Lee brand name stays visible on all the results. Because of the great success the initial production of 3,000 bags just wasn’t enough, so they made 300,000!

During the holidays a lot of garbage is produced because of the packaging of gifts. H-75 Creative Station decided to reuse existing packaging to help reduce pollution. You can put a sticker from H-75 on the box, this makes the package original and it explains the concept. If everyone would do this we would save a lot of trees.

The concept of the following commercial was to create a commercial using the less CO² emission possible. The whole set was build with recycled material, and all the animation/movement was done using manpower only. Everything you’ll see in this movie was created with pre-used materials and objects like milk bottle, tetrapacks, recycle paper, magazines, woods and so on..