Creative Criminals

Cool stunt by Red Bull Brazil, where they placed a Red Bull vending machine just in front of an elevator. It was meant to be a sort ‘Drive Thru’, but then for a Red Bull..

Derived from the German adjective Klug (meaning “clever”), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical. Amongst the athletes you will recognize Rickie Fowler (Golfer), Ryan Sheckler (Skateboarder), Robbie Maddison (Freestyle Motocross Rider) and Lolo Jones (Hurdler).

In October of 2012 (New target launch: 6AM MDT/12PM GMT Sunday October 14th), Felix Baumgartner will attempt a record-breaking freefall jump from 120,000 feet – 36km – above the earth as part of Red Bull Stratos: a mission to the edge of space.

The advertising campaign for the Red Bull Music Academy World Tour is such a product of creative collaboration that its co-founder Many Ameri thinks it should be considered an extension of the Academy’s philosophy. “It’s a stand-alone art piece,” he says, of the 3-minute music video created by Mother, N.Y. and Passion Pictures that stitches together a mind-boggling array of creative techniques, both traditional and cutting-edge.

The Art of flight follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels. Brain Farm has gathered an arsenal of the most advanced and progressive film making technology to bring the masses a snowboarding adventure of epic proportions. Filmed on location in Jackson Hole, Alaska, Chile, Aspen, Patagonia, British Columbia and more, flight brings the viewer along for the perfect blend of adventure/travel drama and high-energy snowboarding action. The Art of flight releases September 2011.

Danny MacAskill, the Scottish street trials bike stuntman who heralded over 21 million hits on YouTube for his Inspired Bicycles video shot in Edinburgh last year, has released a new film that follows him back to his hometown in the Isle of Skye. Travelling with filmmaker Dave Sowerby on a mission to seek out the most challenging riding spots along the way, Danny takes on ancient castles, leaps over rocky terrain and jumps onto and over bridges in the stunning wilderness of remote Scotland.

Watch the 2009 video after the break.

Today I stumbled upon this ad for Red Bull. At first I thought it was the work of a student, because it’s not really the style of Red Bull ads. But aparently it’s from an agency from Georgia, this expands our database a little step further.

Somewhere, there’s a secret half pipe built just for the King of the snowboarding, Shaun White. He recently won the Snowboard half pipe gold medal at the Winter Olympics in Vancouver.

Together with Red Bull, known for its extreme ideas, he created an incredible half pipe just outside Silverton, Colorado. It’s the great example of a lifestyle brand taking their content strategy to the edge and further. It is called RedBull Project X.