Creative Criminals

Cool campaign from the Red Cross, where they tried to get as much 25+’ers to donate blood, twice a year. They want to promote the idea by placing bloodbags, next to youtube videos. As the video continues, the red bar grows bigger, and the bloodbag gets emptier and emptier..

Amsterdam directors Andre Maat & Henk Loorbach created this film together with Berlin agency Heimat for the Red Cross to ask people to “give life and donate blood”.

Animations were made on a silicon re-production of the model’s head before the actual shoot. Then the entire film was projected on the model’s face and recorded in almost one shot.

Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

To collect money for the humanitarian movement Red Cross, the mexican filiation of JWT made a creative guerilla campaign. They changed the toy cars, helicopters and plains standing on the streets, into an ambulance, and “doll”-volunteers carrying a stretcher or giving CPR. The campaign won Bronze on Cannes Lions this year.

“Perhaps you can’t see us, but we are there” is the slogan for this advertising campaign. It’s a subtle reaction towards the media. The only time you can see these aid agencies in the news is when a disaster happened. For example the earth quake in Sumatra, now you hear lot’s of people are helping, but actually these organisations help people all of the time!!

I also love the photography for this one, can somebody tell me if there has been a lot of post production? Especially the third one looks kinda unnatural…

Red Cross Portugal (Cruz Vermelha) opened up a temporary store in 2008 before Christmas. The store sold ‘hope‘, the product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas. They opened the shop in the most popular shopping mall in Lisbon, where the fund raising begun.

The news spread fast and all over the world. Hope was a popular product bought by many people..
The campaign, by Leo Burnett, Lisbon won six awards at Cannes Lions including a Gold Direct Lion.

The French Red Cross made a television campaign with the sentence “l’Homme est fait pour rester debout”, which means: Man was made to stand upright. This advertisement was launched for the 150th anniversary of the Battle of Solferino.

This battle had a long-term effect on the future of military actions. Henry Dunant witnessed the horrific suffering of the wounded soldiers hat were lef on the battlefield. He recorded his experiences in the memories A Memory of Solferino. This resulted in the establishment of the International Red Cross en the Geneva Conventions.