Creative Criminals

Reebok Chili co-operated with JCDecaux to create this great idea. Fixing fake halter weights to the handlebars of the subway make it look like people are lifting weights. The casemovie is very cool as well.

Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf.