Creative Criminals

“Drugs take you to a way you may not come back” is the slogan for this rollercoaster campaign for the Brazilian Nova Vida rehab centre. The illustration creates a great atmosphere; it fits perfectly for a Rehab Centre. In some parts the poster seems quite fun, but if you look closer the details can be pretty scary.

Today I’ve been digging some archives and found this print ad released in 2007. It’s an ad for ‘Focus 12′ a rehab centre in the UK. There are lots of ways to try to convice people to go into rehab, but this one is great. The ad is really shocking, yet it’s the truth: “There’s no such thing as an old junkie. Take back your future”. Besides the cool idea this campaign is an example of some good photography.