Today I’ve been digging some archives and found this print ad released in 2007. It’s an ad for ‘Focus 12′ a rehab centre in the UK. There are lots of ways to try to convice people to go into rehab, but this one is great. The ad is really shocking, yet it’s the truth: “There’s no such thing as an old junkie. Take back your future”. Besides the cool idea this campaign is an example of some good photography.

Company: Focus 12
Agency: Abbott Mead Vickers BBDO, London
Country: United Kingdom