Creative Criminals


Renault: Speed Date

Posted by Bert Callens - Category: Fake or Real, Online

0 comments

This is speed dating in every sense of the word and these are real “speed daters” in search of their soul mate. Among them is Caroline, a young, sexy and charming woman. She doesn’t have the same concept of “speed dating” as others. That’s why a big surprise awaits her contenders… even the most macho among them.


Renault: Va Va Voom

Posted by Bert Callens - Category: Ambient

0 comments

Watch as two unsuspecting guys take the new Renault Clio out for a test drive with extra VA VA VOOM! One thing is for sure, they’ll never forget the first time they saw the New Renault Clio.
Click more to see the female version!


Renault: Red is dead

Posted by Sander Janssen - Category: Print

0 comments

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.



Renault: Welcome South Africa to Argentina

Posted by Sander Janssen - Category: TV & Cinema Film

1 comment

Argentina welcomes South Africa for the first time to their country to play a game of rugby. They illustrate how beautiful their country is and how much the South Africans will fall in love with it. Or not?


Renault: Grandma Hilda

Posted by Sander Janssen - Category: Online

0 comments

Grandma Hilda couldn’t drive her old Renault 4 anymore because she was too scared. So she gave it away to a Renault Facebook fan who could guess where she left her keys. Every week she gave a tip to help the fans in finding the key. All this was brewed into a nice story to connect with the fans. Nostalgia and storytelling combined to excite in a fun way.


Renault: The silent song contest

Posted by Sander Janssen - Category: Online

0 comments

This fun online campaign for Renault was made by Boondoggle in Belgium. Through a Facebook-page you could win a new Renault Clio, simply by guessing which song people were singing. The catch was you couldn’t hear anyone sing, you could only read their lips. Why? Because it’s the same in your car when you look at other people singing in their car.


Renault: Hitchhiker

Posted by Sander Janssen - Category: TV & Cinema Film

1 comment

The guy driving this Renault is friendly enough to give the hitchhiker a ride to the gas station. While sitting in the Renault the guy instantly falls in love with the car. When he gets back to his own car he is feeling pretty sad.


Renault: Joie de Vivre

Posted by Bert Callens - Category: Ambient, TV & Cinema Film
  • Company: Renault
  • Agency: Publicis
  • Country: United Kingdom United Kingdom

1 comment

Renault is launching a new campaign for the Megane – The Megane Experiment. A Frenchman travels to Gisburn, a small village in Northern England, to find out whether ‘a car can change a town’. What follows is a remarkable documentary of the Frenchman, bringing ‘Joie de Vivre’ (meaning ‘Joy of Life’) into the lives of the inhabitants of Gisburn.



Although it ridiculizes the Brits, by showing their bitterness and their asocial nature, in the end, every inhabitants is filled with Joy. The documentary takes about 11 minutes but is fun to see and has this French way of humor..
You can find the documentary after the jump! Definetely a Must See!


Renault: Radio recorded in the trunk

Posted by Sander Janssen - Category: Online, Radio

0 comments

A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original.
To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.