Creative Criminals

Your entire life’s memories are stored in your brain. And imagine losing those because of Alzheimer’s disease. All this is beautifully represented in this commercial.

The notable ads combine strange facts with stand-out visuals to draw passers-by in: The best part of the ads is that they offer no explanation, but rather a call to action. Audiences can visit Science World to find answers to why the human body does weird things.

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

Just when you think they’ve done it all you see this. A very creative business card for Credit Counselling that looks like a credit card. This can be pretty confusing when you keep it in your wallet.

Broke Bike Alley’s business cards not only give you the information about the repair shop but they also help you to fix your bike. This iron business card lets you adjust your bolts and spokes and open your beer.

Masterfile is a website specialized in stock photos, it’s a resource for royalty free images. They made this weird commercial to promote their website, we’re not sure what to think about it but in a certain way it’s funny. The coolest part is the line that makes fun of the font Comic sans MS.

In 2009, more Guitar Hero guitars were sold than actual ones. At Sparrow Guitars they thought this was a little crazy so they created these posters. They want to remember people that there’s just no substitute for the real thing. The biggest image is the best of the series, it refers to the legendary song ‘Smells like teen spirit’ by Nirvana.

Franco Caligiuri is a Financial & Investment Representative. Rethink Canada made these cool business cards for him. You have to sell stocks before a downturn and you have to buy stocks before they go up, that’s what this double-sided business card is communicating.

What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster piecrusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts.

Everyone knows the danger of plastic six-pack rings for animals. When you throw them in the garbage you should at least cut it up so animals don’t get strangled in it. To raise awareness for the problem of singles use plastic for animals this guerrilla campaign was done in Vancouver. It definitely caught the attention of by passers and tourists.