Creative Criminals

Great commercial for Rexona, the deodorant brand. The commercial tells the story about feet, how much they have to endure, but that they never get the credit. That they bare anything, so other can shine. That each step has the power to change history, but feet will never win the glory..

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.