Forever Wild: YouTube Interventions
Posted by Rindert Dalstra - Category: Online- Company: Forever Wild
- Agency: Ogilvy, Cape Town
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Country:
South Africa
Forever wild, a rhino protection initiative created a campaign called “YouTube Interventions. The insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So over 60 trending YouTube clips were downloaded and uploaded again with an additional message.