Creative Criminals

Cool set-up done in a mall in Holland for the re-opening of the head wing of the ‘Rijksmuseum’, the most famous museum in the Netherlands. People couldn’t believe their eyes as a 17th century-Nightwatch walked in the mall and captured this thief.. The stunt was sponsored by ING, one of the biggest Dutch banks.

The Amsterdam based creative agency Brilliant after Breakfast launches the virtual exhibition ‘Paint Job’ in which the renowned Rijksmuseum gets hijacked. Visitors will be able to scan paintings with their smart phones using the Layar Reality Browser app. As a result a virtual layer appears on top of the physical painting.