Creative Criminals

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – the politicians don’t care about potholes, their only worry is their own public image. Then Ura.ru and the russian agency Voskhod came up with this idea, which got a lot of media attention.

They did this once before, but you have to admit, it doesn’t bore at all. This time they’ve put two giant children next to a road as if they were playing with toy cars.
Check out the video after the jump!

Black Thinking, a clothing line has a different style to promote their clothes. Instead of showing the clothes, they have this odd, but creative strategy (that reflects their philosophy) to attract consumers.. Together with the agency Road (Barcelona) they made 5 “cine noir” short videos.

To see the 4 other Black Thinking commercials,

I Wear no Underwear