Creative Criminals

A great stunt was done to promote the instant soda of Tang. The powder wasn’t solved by simply shaking it by hand. Tang took it one step further, a huge step. Children could place their cup of water on a roller coaster, add the powder and let the roller coaster shake the cup! A fun way to promote a product like this.

In this commercial for the Zurich chamber orchestra, Euro RSCG visualised a piece of classical music by Ferdinand Ries. They visualised it into… a rollercoaster. The notes and bars are exactly synchronised with the progression of the animation.