Creative Criminals

Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.

Ace, also known as Tide is a popular laundry detergent manufactured by Procter & Gamble. The following two print advertisements link to “The Great White” in this case the white shark and avalanche. The print advertisement that shows the avalanche is a bit confusing, not?

They say the more you repeat, the bigger the chances to memorize something. Apparently Memo Plus is an efficient alternative, a natural memory enhancer. In order to show its effect, we chose to repeat one page three times inside the magazine. It sounds a bit expense right?

Romanian insurance company Asirom got the attention of a large crowd because of the following commercial. Nothing is more boring then telleing what to do after an accident, but they managed to put an extra spicy element to the commercial to make it more interesting.. It reminds us a bit of the sexy CPR session of Forthnight.

Today we present you something completely different. When advertisers put out billboards there are also some risks involved with it. People can alter them, some call it vandalism others call it street art. The last few years this new art form popped out on streets all over the world. One of the most influencing artists in this world is without a doubt Banksy. The Londoner has been inspiring artists all over the world. In this example you can see how street art can influence outdoor advertising. An artist called Monotremu glued a message on this billboard resembling a warning on a cigarette package. The translation says: “Santa Claus Doesn’t Exist”. The message was probably removed after a couple of hours, but the pictures are timeless.

This is a cool print campaign for Colgate dental Floss. You know the feeling when you think you have something between your teeth? Well this dental floss solves the problem: ‘So you can think of something else.’

The guy driving this Renault is friendly enough to give the hitchhiker a ride to the gas station. While sitting in the Renault the guy instantly falls in love with the car. When he gets back to his own car he is feeling pretty sad.

This is a print ad for the Romanian Road Police in collaboration with Autoshow Magazine. The copy says: ‘The faster you go, the faster you arrive there.’ The word ‘there’ is implying the coffin that has been placed on the gas pedal.

Romtelecom is a large telecommunications company in Romania. To promote its services, Grafitti BBDO created some nice guerilla actions. The first guerilla-campaign was created for their interactive television:statues came to live and did exactly what people wanted by just pressing some buttons.
After the jump you see the second action of Romtelecom to promote the opening of one of their shops..

In Bucharest (Romania) the agency Mercury 360, came up with this cool idea. Their briefing was to be original in making men aware (those who mostly drink and drive) of their incapability to drive. They made these special designed stickers to remember them that driving straight, is not possible after a few drinks..