Creative Criminals

This creative commercial was made by BBDO, Toronto for the Canadian Paralympics Committee. A man is running while his life is flashing by.

Nike is introducing the Fuelband. A device which you put around your wrist that measures your movements throughout the day. Via a smartphone-application the user can set up a goal they want to reach per day, and then try to beat it.
Because life is a sport.

Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.

With the new edition of sports illustrated coming up, these models have a busy schedule. In the following commercial Nissan compares its new model (Nissan Juke) with Amber, a sports illustrated model. Both are tested on curb appeal, acceleration, agility and aerodynamics.. Check out the (hot!) movies after the jump!

In 2006, Axe (Lynx in the UK) made a commercial with a lot of women in bikini hunting down a guy who’s spraying himself with Axe deodorant. It’s fascinating to see these women running around in slow-motion, just as if they are Pamela Anderson in Baywatch..