At first this commercial looks a bit weird but in the end it turns out to be simply beautiful. A great way to illustrate the difficult subject of allergies.

Company: Aerius
Agency: Saatchi & Saatchi, Sydney
Country: Australia

In Sri Lanka a new Levi’s shop opened recently. To make people aware of their new shop, Saatchi & Saatchi helped the Jeans manufacterer promoting its shop by creating a guerilla-campaign.
They’ve put a giant piece of jeans fabric on the street to show its strength and moreover they created the illusion that the street was a giant jeans, by putting (giant) stitches on the edge of the street.

Company: Levi’s
Agency: Saatchi & Saatchi, Sri Lanka
Country: Sri Lanka

Cadbury isn’t a traditional candy advertiser; no boring buy-me! messages or exaggerated TV-commercials, Cadbury is an advertisers that likes to be striking and original. Remembered their gorilla-commercial that won several awards?
Well now, they used an ostrich to make another feel-good commercial..



Company: Cadbury
Agency: Saatchi & Saatchi, Cape Town
Country: South Africa

This ad is pretty cheesy, but kind of funny as well. Because the little boy’s Gusher didn’t ‘gush’ they called in the bomb squad to ‘defuse’ it in a unique way.

Company: Fruit Gushers
Agency: Saatchi & Saatchi, New York
Country: USA

Voltaren gel reduces pain in conditions such as acute injury. If only did this sports commentator had Voltaren gel with him.



Company: Voltaren
Agency: Saatchi & Saatchi
Country: Romania

To raise awareness about the fact of many chinese prisoners are being tortured and executed, Amnesty International and Saatchi & Saatchi created a very impressive ambient campaign.
They gave two chopsticks, that when opened, seemed to be pencils as well.

Their instructions were:
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china

Company: Amnesty International
Agency: Saatchi & Saatchi, New York
Country: USA

Advertising Agency Saatchi & Saatchi had the idea to turn the Toyota IQ into a mouse, so it could move a cursor on a giant screen and operate a computer.

The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.

The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.

The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.



Company: Toyota
Agency: Saatchi & Saatchi
Country: United Kingdom

Carlsberg introduced a new commercial in the run-up of the world cup.
It shows a player of the English national team giving a team pep-talk and aims to the patriotism of the Brits by showing some historical figures of the English past.
Carlsberg, for England



Company: Carslberg
Agency: Saatchi & Saatchi, London
Country: United Kingdom

Dubai is one of the seven emirates of the United Arab Emirates. The emirate’s main revenues are from tourism, property, and financial services. That is why they are into City Marketing and are doing everything to attract tourists. Sander recently posted an outdoor-campaign to promote it, and now Saatchi & Saatchi made an impressive follow-up.



Company: Dubai Metro
Agency: Saatchi & Saatchi, Dubai
Country: United Arabic Emirates

ChildLine is a free 24-hour counselling service for children and young people up to 18 in the UK. The Non-profit organisation wants to know how the target group is doing by simply asking the question ‘how u feelin?’. Youngster could create their own version of this ad.

Check out the winning ad after the jump.

Company: ChildLine
Agency: Saatchi & Saatchi, London
Country: United Kingdom