Posted by Sander Janssen on February 27, 2010 2 comments
Since CreativeCriminals went online we’ve seen some original examples of good media usage, and this concept proves again the possibilities are endless. It’s a bit forced into the concept, but the idea remains super! The yellow spinning part of the turnstile represents the brush of the mascara and the black part is supposed to be the eyelash.
Posted by Rindert Dalstra on February 22, 2010 1 comment
These six print advertisements are made for WWF by well-known advertising agency Saatchi & Saatchi. The slogan that goes along with the ads is: “Give a hand to wildlife”. It points out the fact that there are many endangered species in the world that need attention. The campaign has won a Grand Prix award at Cannes.
Posted by Rindert Dalstra on February 18, 2010 No comments yet
Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup in South Africa this year. The campaign uses Visa’s ‘life flows better’ tag line and sees an unfit man racing his way to football stardom.
Posted by Rindert Dalstra on February 10, 2010 No comments yet
These three print ads made for the lingerie brand Fayreform don’t only show beautiful women but also an armadillo, a tyrannosaurus rex, and a guy in an ape suit. Of course many people didn’t see those at first sight. Talking about a print ad that makes you look twice.
Posted by Sander Janssen on February 9, 2010 No comments yet
Following print ad for Kitchen Aid is really similar to the Wusthof onion calender we posted some time ago. In this case the concept is applied a little bit different, but the idea in general is the same. Eventually it delivers the message in a good way.
Posted by Bert Callens on February 1, 2010 2 comments
“Every years hundred of babies are abandoned in Israel. You can help!”
This is again a brilliant campaign from BBR Saatchi & Saatchi in Tel Aviv. It’s for Hibuk Rishon’s (First Hug), a non-profit organization fighting against the abandoning of babies. Many people are not familiar with this issue, let alone with the association.
To raise awareness of this uncommon problem and to enlarge the number of volunteers, they’ve put images of babies on peoples’ doormats. As people were leaving their houses they saw a baby laying in front of their doorstep. The campaign had a lot of positive reactions and the number of volunteers rose.
-”Honey? My parents just came in, where are you, dinner is getting cold.. Who’s that that I’m hearing? Pete? Are you in the bar? Oh I see.. you totally forgot that my parents were coming over! Typical you!”
Many of you recognize this: the nagging of your girlfriend when she says you can’t go out because there is a new romantic movie with Hugh Grant playing on the TV.
But no more nagging guys, somebody found a solution.. Andes, the leader beer in the Andina Region of Argentina, presents: The Teletransporter – a revolutionary invention capable of doing something almost impossible.. Check out to see how it works..
Posted by Sander Janssen on January 11, 2010 No comments yet
We at CreativeCriminals love low (or limited) budget campaigns, and this is another nice example. It proves yet again you don’t need a huge budget to make a good campaign. Top Digital is a company that does audio productions.
Some people claim this idea has been stolen from this print campaign: image 1 & 2.
There were times that universities didn’t had to advertise to attract students, they came by their self. But those times are practically over..
Universities have more varied courses that they had 20 years ago. A good thing for future students, but it results that students find it harder to choose between several universities because of the attractive packages they offer.
So the schools start to promote their services and courses. And who could do better than an advertising school? (Click on the images to see what they’ve become)
University: New Bulgarian University Agency: Saatchi & Saatchi Country: Bulgaria
Posted by Rindert Dalstra on December 22, 2009 No comments yet
Toyota Australia used online social networks to promote their Yaris which is mainly sold to young women. The only problem was that it backfired after a competition-winning short film was criticized as sexist, incestuous and degrading. Toyota apologized for this controversial ad and placed it offline.
Canada
Switzerland
United Kingdom
New Zealand
Israel
Argentina
Italy
Bulgaria
Australia
