Creative Criminals

To raise awareness about the fact of many chinese prisoners are being tortured and executed, Amnesty International and Saatchi & Saatchi created a very impressive ambient campaign.
They gave two chopsticks, that when opened, seemed to be pencils as well.

Their instructions were:
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china

Advertising Agency Saatchi & Saatchi had the idea to turn the Toyota IQ into a mouse, so it could move a cursor on a giant screen and operate a computer.

The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.

The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.

The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.

Carlsberg introduced a new commercial in the run-up of the world cup.
It shows a player of the English national team giving a team pep-talk and aims to the patriotism of the Brits by showing some historical figures of the English past.
Carlsberg, for England

Dubai is one of the seven emirates of the United Arab Emirates. The emirate’s main revenues are from tourism, property, and financial services. That is why they are into City Marketing and are doing everything to attract tourists. Sander recently posted an outdoor-campaign to promote it, and now Saatchi & Saatchi made an impressive follow-up.

ChildLine is a free 24-hour counselling service for children and young people up to 18 in the UK. The Non-profit organisation wants to know how the target group is doing by simply asking the question ‘how u feelin?’. Youngster could create their own version of this ad.

Check out the winning ad after the jump.

Saatchi & Saatchi wrote messages on abandoned cars in Dubai, it seemed like people just left their cars in the street and started to use the subway instead.

Since CreativeCriminals went online we’ve seen some original examples of good media usage, and this concept proves again the possibilities are endless. It’s a bit forced into the concept, but the idea remains super! The yellow spinning part of the turnstile represents the brush of the mascara and the black part is supposed to be the eyelash.

These six print advertisements are made for WWF by well-known advertising agency Saatchi & Saatchi. The slogan that goes along with the ads is: “Give a hand to wildlife”. It points out the fact that there are many endangered species in the world that need attention. The campaign has won a Grand Prix award at Cannes.

Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup in South Africa this year. The campaign uses Visa’s ‘life flows better’ tag line and sees an unfit man racing his way to football stardom.

These three print ads made for the lingerie brand Fayreform don’t only show beautiful women but also an armadillo, a tyrannosaurus rex, and a guy in an ape suit. Of course many people didn’t see those at first sight. Talking about a print ad that makes you look twice.