Creative Criminals

Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. They built a vending machine where only real men could get a beer, by tackling the machine.

Avending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.