Creative Criminals


Durex: Love is Blind

Posted by Bert Callens - Category: Print

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In England the words ‘Safe Sex’ is not popular. The country still suffers from a lot of teenage pregnancies and sexual diseases such as herpes and others. That is why Durex organized a contest to challenge 16-24 year olds to design a poster to persuade young people to think twice before risking unprotected sex. They’ve made a mini-website where young artists could upload their idea. Over 500 ideas had been updated and a young Englishman named Samuel Michael won the contest with his simply idea: Love is Blind.