USATo celebrate their birthday month, Subway asked McKinney to create a video highlighting the all-day availability of their Egg & Cheese sandwich. The anthropomorphic musical stars an animated egg whose one wish is live more than an “up at dawn and them I’m gone” life, and though it ends with him in a frying pan, he is happy.
GermanyLiterally taken this is a real Bed & Breakfast print advertisement. Tagline that goes along: Bed & Breakfast – Double room starting from 61,00.
During this years’ edition of Cannes Lions, one of the world’s most prestigious international annual advertising and communications awards, the organisation has launched a new category called Creative Effectiveness. This category honours creativity that has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
Only entries from last year could participate to this category. Complementing the existing categories judged at the festival – Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated – Creative Effectiveness entries rewarded for strategy (25%), idea (25%) and results (50%).
Walkers won the very first Grand Prix with their ‘Sandwich’ campaign. Click ‘Read More’ to see the other Lion-winners in this category!
Sandwich, Abbott Mead, Vickers BBDO, London United Kingdom