Creative Criminals

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s , the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Therefore they developed The Beer Turnstile..

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

“Prepare for the war” is the new tagline of the Brazilian beer Skol. The video shows different kind of funny images where men are trying to bring several situations to a good end.

Pleasant surprise for these passengers on this parking lot in São Paulo. Hot Wheels, the popular brand of die cast toy car set up a giant Hot Wheels box where people could park their car and take a picture of it.

Cool stunt by Red Bull Brazil, where they placed a Red Bull vending machine just in front of an elevator. It was meant to be a sort ‘Drive Thru’, but then for a Red Bull..

The department of Colgate Dental Floss took their slogan ‘How to find food that is hidden’ very literally. In this videoclip you can see how they made a sort of vintage commercial where a professional fisherman uses the dental floss as a line. And be sure he catches something with it!

MTV launched a new commercial called ‘vocal cords’. Something you need to know before you starts watching the video. Otherwise you would close is right away.

For LG’s newest MCV904, a sound system which is able to remove the vocals from any music allowing the user to sing as if in a karaoke bar. In several music-stores LG and its agency Young & Rubicam, placed little mirrors on every CD-cover. Next to the mirror a little stickers with “Now you can be the lead singer of this band” was placed.

The Tiguan is the off-road car of Volkswagen. They want to promote the park assist and the build in camera. How they did it you have to watch for yourself otherwise the great idea is spoiled.

To promote the EPA Panamericana School of Art and Design two creative print advertisements were created by advertising agency AlmapBBDO, São Paulo in Brazil. Tagline that is written on the pen and pencil is: “It’s in your hands”.