Creative Criminals

A brilliant set of print ads for Save the Children. Apparently 70% of abused children turn into abusive adults themselves. This is illustrated in a very strong way in the three circles below. This is most definitely award winning material.

Not sure if this idea really works but the concept is pretty nice. When people close the annotation in this Youtube video they can reveal a hidden word. For people who don’t know what an annotation is, it’s the annoying ‘advertising’ message that pops up when you are watching Youtube films. If you are pretty fast you can see the intended effect.