Creative Criminals

Goodby, Silverstein & Partners created 3 print advertisements for Google with the tagline: “maybe the best ads are just answers”.

In the beginning of 2011, Google launched their search application, an app with many possibilities such as Google Goggles and the voice search. Now they’ve decided to make a campaign to promote this wonderful application called Uncover your world. Therefore they made a mobile website with a creative interface.



The mobile website consists out of 3D buildings next to each other where you can swipe through. When clicking on a building, a mini-movie starts to play about one of the possibilities of the new search application. They even created mini-games within the website.
In the video you can see how they’ve created this impressive website, which goes further as you think..

Bing’s Decode with Jay-Z campaign, launched in 2010, was recognized with Gold at the One Show held in New York. The out of home campaign involved placing each of the 320 pages of Jay Z’s book, Decode, in 600 unique traditional, nontraditional and digital advertising placements 15 cities around the world. Visitors to the Decode with Jay-Z site were able to claim prizes for identifying the location of the pages on Bing Maps.

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