Creative Criminals

After Mickey Rourke and Hugh Hefner it’s time to ask Charlie Sheen to promote the Dutch beer Bavaria. This notorious Hollywood alcohol and drug user doesn’t really seem fit to promote a beer, we know, but in this case it’s for the alcohol free Bavaria.

Instead of some bird poo on your windshield you can also experience other stains, even on the inside of your car. This smart visualisation is telling an entire story in one single image. The ice cream got thrown against the windshield because the car needed to make an emergency stop, luckily the child carrying the ice cream (not in the image) isn’t joining it’s sweet. “Back seat belts: they’re there for a reason.”

Why do you think Hugh Hefner is the luckiest man on the earth? Because he has tons of money and the most gorgeous women in his playboy mansions? Wrong guess! Check out the video and find out why..

In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price.

Mickey Rourke, one of Hollywood’s most notorious drinkers features in a spot of Bavaria. But for non-alcoholic beer. “Hey man, I need ad drink, give me a fucking beer!”. The whole idea behind the ad is that he’s actually drinking Bavaria 0,0% but he doesn’t know because the taste is the same.
The joke would be even better if the agency and Bavaria let Mickey believe that he was doing it for the regular Bavaria..

Once upon a time, a drop was born in an ancient glacier, a drop with a mission. He made a long and exhausting trip to reach his goal. To be a part of a natural mineral water source where he will be educated to be a ‘Bavaria’..
Will he make it?



The dutchmen are creative when it comes to beer commercial but if only they had better beers..